SEO? What’s that and why should I care?
wBteck: Anytime you’re doing something that improves your site’s ranking in Google, you’re doing SEO. Technically almost anything you do to improve your blog will help with rankings, but there are some small tricks you can do to bolster your rankings even further.
And these tricks will help you get on the first page of Google, which guarantees tons of traffic flooded your way.
What is Search Engine Optimization (SEO)?
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At Moz we believe these principles go hand-in-hand.
This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we’re here to help.
Why can’t the search engines figure out my site without SEO?
Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
How to optimize website?
First of all, you need to understand that there are two types of headlines.
- Viral headlines
- SEO headlines
The Viral Headline doesn’t really need SEO done to it. The point of a viral headline is to use psychological “triggers” to get quick attention and quickly spread through social media. It doesn’t rely on Google for most of its traffic.
The SEO Headline, however, is where keywords matter. Since we can’t expect all of our posts to “go viral,” it’s important that we make sure they can bring in traffic some other way (meaning Google).
Optimization Your Content
There’s no strict rules when it comes to optimizing the written portion of your content, just make sure to include your keywords every 300-400 words. And it also helps to include your keywords near the beginning and end of your articles.
Optimizing the Meta Description
Putting the keywords into the Meta Description of your article does not directly influence its rankings in Google, but these words get highlighted when the person does a search in Google.